Marketing StrategyI work at a small school that teaches kids about technology. Last year we had a lot of students enroll in our class about robotics, and they’ve all done so well in it. Before the end of the year, I wanted to throw them a party to congratulate them on their progress. I had it all planned out. I was going to bake a big cake with a picture of a robot on it, and I would have balloons, party favors, and even roll up banners. The local printing store was closed temporarily, so I had to order a banner online.

I made a design for the banner featuring robots and sent them to a printing company that I found through a web search. The company was able to print the banner and send it back to me in a day. That was pretty quick. I went to a local party supply store and bought various party items. I then went to the store to buy some ingredients for my cake.